16 October, 2008
Don't insult my intelligence
See this girl? She looks hungry, doesn't she? Her name is Sophie Monk and she's a singer of sorts. Her main claim to fame in her native Australia is being a member of the all girl band - oh look, I can't even remember what they were called but I think they won some sort of Pop Idol thing. Anyhoo, she's blonde and skinny. So why is it that this Chupa Chub lookalike was chosen to spearhead the Australian launch of new 'suck in yer gut underwear range called Hollywood Fashion Shapes? Clearly this teeny weeny little thing wouldn't have a clue what it's like to put on a dress only to find it makes you look 7 months pregnant. Her arse would probably fit into a small hankie. The manufacturers of these groundbreaking, gravity defying, respiration restricting garments clearly think we're going to look at their knickers and think, "I bet I'll look just like Skinny Minny here if I buy these heavy duty elastic drawers." I'm sure I can't be the only one who looked, laughed and reached for the Green and Blacks.
Why not use a woman with a few curves, a bit of back fat, a bit of a gut instead? Yes, she might have a BMI of over 19 but she'd show what the product can actually do on the sort of woman who might be thinking about buying it. Using a model who looks like she stopped eating in 1998 isn't exactly smart, it's actually fucking stupid. I hope they don't sell a single pair.